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CX Professional

Customer Experience · Customer Success · Product & UX

I help digital companies create clear, human, and functional experiences that drive customer adoption, retention, and satisfaction.

About Me

I am a Customer Experience and Customer Success professional with a strong background in UX/UI, Product, and SaaS environments. I have over 8 years of experience working with B2B and B2C clients, collaborating with multidisciplinary teams, and supporting users from onboarding to product adoption.

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My profile combines technical knowledge with a people-oriented approach, allowing me to act as a bridge between clients, stakeholders, and product and development teams. I specialize in identifying pain points, proposing continuous improvements, and ensuring that users derive real value from digital products.

What I do?

Customer Experience
  • Customer Journey Mapping

  • Identifying and improving points of friction

  • UX Research & Usability Testing

  • Optimizing digital experiences

Customer Success
  • Product onboarding and adoption

  • Customer and stakeholder monitoring

  • Customer retention and satisfaction

  • Clear and proactive communication

Product & UX
  • Discovery and requirements definition

  • Collaboration with technical teams

  • UX/UI Design & Prototyping

  • Agile methodologies (Scrum / Agile)

Professional Experience

Caffelli
Frontend Developer / UI Designer
2018 – 2020 · 2023 – Present

  • I work directly with clients to understand their business needs and expectations.

  • Support during the development of digital projects.

  • Coordination between client, product and development.

  • Focus on user experience and customer satisfaction.

Professional Experience

Plenna
Product Owner / UX UI Designer
2023

  • Backlog definition and prioritization.

  • Roadmap management and communication with stakeholders.

  • User-centered design focused on retention.

Professional Experience

ZOEK
Product Designer
2023 – 2024

  • Direct management of international clients.

  • Discovery, requirements definition and project tracking.

  • Continuous improvement of usability and user experience.

  • Delivery of projects aligned with business objectives.

Professional Experience

Clients:
Dude Agency · Bloom Agency · Intel · Hyperloop · 121Corp · Believe by Sofía · Rainmaker

Professional Experience

Additional Experience

  • Meru — UX/UI Designer (Digital Marketplace)

  • Telmark Peru — Marketing Assistant

  • Kathy Spath — Graphic Designer & Community Manager

Professional Experience

Freelance — UX/UI & Digital Designer
2017 – Present

  • End-to-end project management with global clients.

  • Building long-term relationships.

  • Focus on business results and customer satisfaction.

Customer Experience · Customer Success · Product & UX 👩‍💻

Education

  • Diploma Product Manager — Coderhouse

  • UX/UI Diploma — Coderhouse

  • Full Stack Development — Ironhack

  • Bachelor's Degree in Public Image — Corporate Branding

Tools & Skills

  • Customer Experience

  • Customer Success

  • UX/UI

  • Product Management

  • SaaS

  • Agile

  • Jira

  • Slack

  • Figma

  • Miro

  • Webflow

  • WordPress

  • Wix Studio

  • Squarespace

  • Stakeholder Management

  • Communication

  • Problem Solving

Contact

Are you looking for someone who understands users, customers, and product teams?

📩 friedabulnes@gmail.com
💼 LinkedIn

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